TY  - BOOK
AU  - Allen, Kathleen :
AU  - Economy, Peter :
TI  - The complete MBA for dummies
SN  - 8126501294
U1  - 650 
PY  - 2000///.
CY  - New Delhi : 
PB  - IDG Books Worldwide
KW  - Industrial management
KW  - Information technology -- Management
KW  - Business education.
KW  - Master of business administration degree.
KW  - Gestion industrielle.
KW  - Technologie de l'information.
KW  - Formation a la gestion
N1  - Included Index; The new, improved world of business. If your business hasn't changed lately, it probably should! --
Information technology: the new competitive advantage --
Global business: fun and profit in Kathmandu --
Look into your crystal ball and do some strategic planning --
Managing a business in the new world. Managing is hard; leading is even harder --
Carrots and sticks: the ins and outs of motivating employees --
Hiring and firing: how to get good employees and keep them --
One for all and all for one: building teams that really work --
Money: what you don't know will hurt you. All you ever wanted to know about accounting --
Working your way through financial statements --
Deciphering the mysteries of financial planning and analysis --
It takes money to make money --
Understanding stocks and bonds --
Marketing in the new world. You are nothing without a customer --
Focusing your efforts with a marketing plan --
Does anyone really pay attention to advertising and promotion? --
The new world of selling --
Other important stuff. Manufacturing and distribution: technology makes the difference --
The ins and outs of risk management --
In business, everything is a negotiation --
Some basic entrepreneurial economics --
The part of tens. Ten biggest mistakes managers make --
Ten creative ways to market your products and services --
Ten best free business resources --
Ten steps to improve your cash flow--now!
ER  -