TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Agnihotri,Prafulla Y.
AU  - Haque,Ehsan Ul
TI  - Principles of marketing: A South Asian Perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Marketing
N1  - Annexed Index & Appendix; Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing
N2  - Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
ER  -