TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
TI  - Consumer behavior 
SN  - 9789332537644
U1  - 658.8342 
PY  - 2015///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Revised edition
ER  -