TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen, John T. 
AU  - Baloglu, Seyhmus 
TI  - Marketing for hospitality and tourism
SN  - 9781292363523
U1  - 338.4791068 
PY  - 2022///
CY  - Harlow
PB  - Pearson Education Limited, 
KW  - Hospitality industry
KW  - Tourism
N2  - For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess
ER  -