TY - BOOK AU - Nandan, H. TI - Fundamentals of entrepreneurship SN - 9788120347502 U1 - 338.04 PY - 2023/// CY - Delhi PB - Prentice-Hall, India, KW - Entrepreneurship N1 - Includes index N2 - The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing ER -