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	1.	Services Marketing: Text and Cases by Baron, Steve Harris, Kim Material type: Text Publication details: Basingstoke : MacMillan Business, 1995 Availability: Items available for loan: Main Library (1)Call number: 658.8 BAR. Place hold Add to cart (remove)
	2.	No cover image available Services and development potential : the Indian context by United Nations Conference on Trade and Development.; UNCTAD/UNDP Project of Technical Assistance to Developing Countries in Asia and the Pacific for Multilateral Trade Negotiations Material type: Text Publication details: New York : United Nations, 1989 Availability: Items available for loan: Main Library (1)Call number: 380.1 UNI. Place hold Add to cart (remove)
	3.	Services marketing : text and cases by Baron, Steve Edition: 2nd edition Material type: Text Publication details: Basingstoke : Palgrave, 2003 Availability: Items available for loan: Main Library (1)Call number: 658.8 BAR. Place hold Add to cart (remove)
	4.	The Essence of Services Marketing. by Payne, Adrian Material type: Text Publication details: New Delhi: Prentice-Hall of India, 1993 Availability: Items available for loan: Main Library (1)Call number: 658.8 PAY. Place hold Add to cart (remove)
	5.	Interactive Services Marketing by Fisk,Raymond P John, Joby J.Grove, Stephen Edition: 3rd edition Material type: Text Publication details: Boston : Houghton Mifflin Company, 2008 Availability: Items available for loan: Main Library (1)Call number: 658.8 FIS. Place hold Add to cart (remove)
	6.	Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success : by Schultz, Mike Doerr, John E Material type: Text Publication details: Hoboken, N.J. : John Wiley & Sons, c2009 Availability: Items available for loan: Main Library (1)Call number: 658.8 SCH. Place hold Add to cart (remove)
	7.	Marketing your services : a step-by-step guide for small businesses and professionals by Putman, Anthony O Material type: Text Publication details: New York : Wiley, c1990 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Main Library (2)Call number: 658.8 PUT, ... Place hold Add to cart (remove)
	8.	The professional edge : competencies in public service by Bowman, James S Material type: Text Publication details: New Delhi : Prentice Hall of India, c2004 Online resources: Click here to access online Availability: Items available for loan: Main Library (1)Call number: 350 PRO. Place hold Add to cart (remove)
	9.	Services marketing : text and cases by Baron, Steve Harris, Kim Hilton, Toni Edition: 3rd Edition. Material type: Text Publication details: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Main Library (1)Call number: 658.8 BAR. Place hold Add to cart (remove)
	10.	Services marketing : by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 6th ed. Material type: Text Publication details: New Delhi : McGraw-Hill Irwin, c2013 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Main Library (1)Call number: 658.8 SER. Place hold Add to cart (remove)
	11.	Services marketing : by Lovelock, Christopher H Wirtz, Jochen Edition: 7th ed. Material type: Text Publication details: Boston : Prentice Hall, c2011 Availability: Items available for loan: Main Library (1)Call number: 658.8 LOV. Place hold Add to cart (remove)
	12.	Service Operations Management : The Total Experience by Parker, David W Material type: Text Publication details: Cheltenham, UK : Edward Elgar, [2012] Availability: Items available for loan: Main Library (1)Call number: 338.40864 PAR. Place hold Add to cart (remove)

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