The Essence of International Business

By: Taggart, James HContributor(s): Michael C.McDermottMaterial type: TextTextPublication details: New Delhi : Prentice-Hall of India, 2003Description: x, 230 pISBN: 9788120309159 ; 8120309154 Subject(s): International economic relationsDDC classification: 338
Contents:
1. The growth of international business 2. The multinational corporation 3. The environment of international business 4. International business strategy 5. International marketing strategy 6. International technology strategy 7. International financial strategy 8. International operations strategy 9. International personnel strategy 10. International organization and control strategy 11. International subsidiary strategy 12. International acquisitions: strategy and management 13. International business in the future Index
Summary: Provides a broad but economical coverage of the key aspects of international business strategy, and includes reviews of the latest contributions in this field. The book aims to demystify buzz-words and jargon.
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Stacks 		Reference 338 TAG (Browse shelf(Opens below)) Available 009060
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1. The growth of international business 2. The multinational corporation 3. The environment of international business 4. International business strategy 5. International marketing strategy 6. International technology strategy 7. International financial strategy 8. International operations strategy 9. International personnel strategy 10. International organization and control strategy 11. International subsidiary strategy 12. International acquisitions: strategy and management 13. International business in the future Index

Provides a broad but economical coverage of the key aspects of international business strategy, and includes reviews of the latest contributions in this field. The book aims to demystify buzz-words and jargon.

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