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1.
Marketing challenges : cases & exercises by Series: McGraw-Hill series in marketing
Edition: 3rd edition
Material type: Text Text
Publication details: New York : McGraw-Hill, ©1993
Availability: Items available for loan: Main Library (1)Call number: 658.8 LOV.

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2.
Services Marketing: People, Technology, Strategy by
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi: Addison Wesley Longman, 2001
Availability: Items available for loan: Main Library (1)Call number: 658.8 LOV.

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3.
Services marketing : by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: Main Library (1)Call number: 658.8 LOV.

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