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Marketing challenges : cases & exercises

by Lovelock, Christopher H | Charles B.Weinberg.

Series: McGraw-Hill series in marketingEdition: 3rd editionMaterial type: Text Text Publication details: New York : McGraw-Hill, ©1993Availability: Items available for loan: 1 Call number: 658.8 LOV.

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Services Marketing: People, Technology, Strategy

by Lovelock, Christopher H.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi: Addison Wesley Longman, 2001Availability: Items available for loan: 1 Call number: 658.8 LOV.

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Services marketing :

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text Publication details: Boston : Prentice Hall, c2011Availability: Items available for loan: 1 Call number: 658.8 LOV.

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