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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, ©2015Edition: Third editionDescription: xi, 334 pages : color illustrationsISBN:
  • 9780198704201 (paperback)
  • 0198704208 (paperback)
Subject(s): DDC classification:
  • 658.827 ELL
Contents:
SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS; SECTION II: BRAND EQUITY AND BRAND BUILDING; SECTION III: MANAGING BRANDS
Summary: This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.827 ELL (Browse shelf(Opens below)) Available 016063
Total holds: 0

Previous edition: 2011.

SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS; SECTION II: BRAND EQUITY AND BRAND BUILDING; SECTION III: MANAGING BRANDS

This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.

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