E-Service : new directions in theory and practice
Material type: TextPublication details: New Delhi: Prentice-Hall of India, 2003Description: xii, 336 pages : illustrationsISBN: 9780765608062; 0765608065 ; 9788120322417 ; 812032241xSubject(s): Electronic commerceDDC classification: 658.84Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.84 ELE (Browse shelf(Opens below)) | Available | 008440 |
Includes index
The era of e-service / Roland T. Rust and P.K. Kannan --
Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby --
Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter --
Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms --
"In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu [and others] --
e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim --
Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer --
Real-time marketing in e-services / Sajeev Varki --
A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley --
The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon --
e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver --
The customer-centric digital department : e-service in government / Jeffrey O. Bollettino --
Performance metrics and successful e-government services / Joan Steyaert.
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