Guide to business planning

By:

Friend, Graham

Contributor(s):

Zehle, Stefan

Material type: Text

9781861974747
1861974744

Subject(s):

Business planning

DDC classification:

658.401 FRI

Contents:

.The business plan -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan

Summary: This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.401 FRI (Browse shelf(Opens below))	Available		012605

Total holds: 0

Includes index

.The business plan --
Strategic planning --
Analysing the environment --
Analysing the firm --
Industry and competitor analysis --
Product and portfolio analysis --
SWOT analysis --
Generating strategic options --
Market analysis and strategy --
Market forecasting --
The operational plan --
Modelling the business --
Accounting principles --
Completing the financial statements --
Reviewing the financial statements --
Evaluating strategic options --
Funding issues --
Risk analysis --
Presenting the business plan and obtaining approval --
Implementing the business plan

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description

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