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Advertising Management

by Aaker, David A | Batra, Rajeev | Myers, John G.

Edition: 4th ed.Material type: Text Text Publication details: Prentice-Hall, New Jersey: 1992Availability: Items available for loan: 1 Call number: 659.112 AAK.

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Strategic Market Management

by Aaker, David A [Author].

Edition: 6th editionMaterial type: Text Text Publication details: New York John Wiley 2003Availability: Items available for loan: 1 Call number: 658.8 AAK.

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Marketing Research

by Aaker, David A | S.Daym, George | Kumar, V.

Edition: 7th ed.Material type: Text Text Publication details: Singapore: John Wiley, 2003Availability: Items available for loan: 1 Call number: 658.83 AAK.

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