Meeting Customer Needs

By: Smith, LanMaterial type: TextTextSeries: Institute of management foundation seriesPublication details: Oxford: Butterworth-Heinemann, 1994Description: xiv, 185 pagesISBN: 9780750606684; 0750606681 DDC classification: 658.812
Contents:
Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.
Summary: Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.812 SMI (Browse shelf(Opens below)) Available 004641
Total holds: 0

Includes index

Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.


Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.

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