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1.
Creating powerful brands in consumer, service, and industrial markets by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Butterworth-Heinemann, 1998
Availability: Items available for loan: Main Library (1)Call number: 658.827.

2.
From brand vision to brand evaluation : strategically building and sustaining brands by
Material type: Text Text
Publication details: Oxford : Butterworth & Co Ltd, 2001
Availability: Items available for loan: Main Library (1)Call number: 658.827 DEC.

3.
Strategic brand management : building, measuring, and managing brand equity by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2008
Availability: Items available for loan: Main Library (1)Call number: 658.827 KEL.

4.
Global brand integrity management : how to protect your product in today's competitive environment. by
Material type: Text Text
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Main Library (1)Call number: 658.827 POS.

5.
The Brandmindset by
Material type: Text Text
Publication details: New York : McGraw-Hill, ©2000
Availability: Items available for loan: Main Library (1)Call number: 658.827 KNA.

6.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands by
Edition: English : 3rd ed
Material type: Text Text
Publication details: Oxon Routledge 2012
Availability: Items available for loan: Main Library (1)Call number: 658.827.

7.
Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan. by
Edition: Third edition.
Material type: Text Text
Publication details: Oxford : Oxford University Press, ©2015
Availability: Items available for loan: Main Library (1)Call number: 658.827 ELL.

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