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1.
Market segmentation : how to do it ; how to profit from it by Series: Macmillan business
Edition: 2nd ed.
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1998
Availability: Items available for loan: Main Library (1)Call number: 658.8 MAC.

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2.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market by
Material type: Text Text
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., ©1995
Availability: Items available for loan: Main Library (1)Call number: 658.8 TRE.

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