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Marketing Management: Analysis, Planning, Implementation and Control

by Philip Kotler.

Edition: 7th editionMaterial type: Text Text Publication details: New Delhi: Prentice-Hall of India, 1991Availability: Items available for loan: 1 Call number: 658.8 KOT.

Stage four strategic management accountancy and marketing practical elements

by Harvey, M.

Material type: Text Text Publication details: New Delhi : Viva Books Private Limited, c1999, 2000Availability: Items available for loan: 1 Call number: 658.1511 HAR.

Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th Edition,Material type: Text Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAC.

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