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Leading Through Relationship Marketing: How Winning Organisations Leverage Stakeholder Relationship to Improve Business Performance

by Batterley, Richard.

Material type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2003Availability: Items available for loan: 1 Call number: 658.812 BAT.

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CRM :

by Baran, Roger J | Galka, Robert J.

Material type: Text Text Publication details: New York, NY : Routledge, 2013Availability: Items available for loan: 1 Call number: 658.802 BAR.

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Handbook on research in relationship marketing /

by Morgan, Robert M | Parish, Janet Turner | Deitz, George.

Material type: Text Text Publication details: Cheltenham : Elgar, c2015Availability: Items available for loan: 1 Call number: 658.812 HAN.

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Customer relationship management

by Cunningham, Michael J.

Series: ExpressExec., MarketingMaterial type: Text Text Publication details: Oxford, England : Capstone Pub., 2002Availability: Items available for loan: 1 Call number: 658.812 CUN.

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