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1.
Services Marketing: Text and Cases by
Material type: Text Text
Publication details: Basingstoke : MacMillan Business, 1995
Availability: Items available for loan: Main Library (1)Call number: 658.8 BAR.

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2.
Services marketing : text and cases by
Edition: 2nd edition
Material type: Text Text
Publication details: Basingstoke : Palgrave, 2003
Availability: Items available for loan: Main Library (1)Call number: 658.8 BAR.

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3.
The Essence of Services Marketing. by
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India, 1993
Availability: Items available for loan: Main Library (1)Call number: 658.8 PAY.

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4.
Interactive Services Marketing by
Edition: 3rd edition
Material type: Text Text
Publication details: Boston : Houghton Mifflin Company, 2008
Availability: Items available for loan: Main Library (1)Call number: 658.8 FIS.

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