000			00968nam a2200193 a 4500
020			_a9781846680168
020			_a1846680166
082			_a303.342 _bGOL
100			_aGoldstein, Noah J.
245			_aYes!: 50 Secrets from the Science of Persuasion
260			_aLondon : _bProfile, _c2007.
300			_avi, 250 p.
505			_aHow can you increase your persuasiveniess by inconveniencing your audience? -- What shifts the bangwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the "magnetic middle"?
520			_aWe all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.
650			_aPersuasion (Psychology)
700			_aMartin, Steve J.
700			_aCialdini, Robert B.
942			_cBK
999			_c13510 _d13510