000 00510nam a2200181 a 4500
020 _a9780070067578
020 _a0070067570
082 _a658.8
_bBOW
100 _aBowersox, Donald J.
245 _aStrategic Marketing Channel Management
260 _aNew York:
_bMcGraw-Hill
_c1994
300 _axix, 488 pages :
_billustrations ;
490 _aMcGraw-Hill series in marketing.
500 _aIncludes index
650 _aMarketing channels -- Management.
700 _aCooper, M.Bixby
942 _cBK
999 _c35511
_d35511