000			01939nam a2200229 a 4500
020			_a9780333637821
020			_a0333637828
082			_a658.15 _bSCH
100			_aSchmidt, Ruth A. ;
245			_aFinancial aspects of marketing
260			_aBasingstoke, Hampshire : _bMacmillan Business, _c1996.
300			_axviii, 299 p. : _billustrations ;
500			_aIncludes index.
505			_aIntroduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.
520			_aThis work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
650			_aBusiness enterprises -- Finance.
650			_aFinancial statements.
650			_aRatio analysis.
650			_aMarketing.
700			_aWright, Helen ;
942			_cREF
999			_c36070 _d36070