000			00584nam a2200205 a 4500
020			_a9780071180252
020			_a0071180257
082			_a658.8 _bBEA
100			_aBearden,William O.
245			_aMarketing, principles & perspectives
250			_a3rd ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c©2001.
300			_axxxvii, 596 pages : _billustrations (some color) ;
490			_aMcGraw-Hill/Irwin series in marketing.
500			_aIncludes index
650			_aMarketing.
700			_aLaforge, Raymond W.
700			_aIngram, Thomas N.
942			_cREF
999			_c37169 _d37169