000			01669nam a2200205 a 4500
020			_a9780070270312
020			_a0070270317
082			_a658.87 _bHAS
100			_aHasty, Ron
245			_aRetail Management
260			_aNew York : _bThe McGraw-Hill Companies, _c1996.
300			_axxiv, 633 pages: _billustrations;
490			_aMcGraw-Hill series in marketing.
500			_aGlossary and Index annexed
505			_aPreface -- Ch. 1. An Overview of Retailing -- Ch. 2. Retail Strategy: Creating the Competitive Advantage -- Ch. 3. The Environment of Retailing and Decision-Making Issues -- Ch. 4. Understanding and Identifying the Customer -- Ch. 5. Customer Information from Research -- Ch. 6. Store Location and Site Evaluation -- Ch. 7. Store Design and Layout -- Ch. 8. Human Resource Management and Store Organization -- Ch. 9. Financial Analysis and Management -- Ch. 10. Planning Merchandise Needs and Merchandise Budgets -- Ch. 11. Assortment Planning, Buying, and Vendor Relations -- Ch. 12. Pricing Merchandise -- Ch. 13. Retail Advertising -- Ch. 14. Retail Selling, Sales Promotion, and Publicity -- Ch. 15. The Virtual Store and Retail Database Marketing -- Ch. 16. Globalization and Changing Retail Formats -- References -- Photo Credits -- Glossary -- Name Index -- Subject Index.
520			_a This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning
650			_aRetail trade -- Management.
700			_aReardon, James
942			_cBK
999			_c37444 _d37444