000			00850nam a2200217 a 4500
020			_a9780749428259
020			_a0749428252
020			_a9788175540958
020			_a8175540958
082			_a658.8 _bWIL
100			_aWilson, Charles
245			_aProfitable customers : how to identify, develop and retain them
250			_a2nd ed.
260			_aNew Delhi: _bKogan Page, _c1999.
300			_aviii, 184 pages : _billustrations ;
490			_aProfessional paperbacks
500			_aIndex annexed
520			_aDesigned to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
650			_aCustomer services.
942			_cREF
999			_c37485 _d37485