000			01389nam a2200193 a 4500
020			_a9780256160510
020			_a0256160511
082			_a658.848 _bJOH
100			_aJohansson, Johny K.
245			_aGlobal marketing : foreign entry, local marketing, and global management
260			_aChicago : _bIrwin, _c©1997.
300			_axx, 716 pages : _billustrations (some color), color maps ;
490			_aIrwin series in marketing.
500			_aIncludes index
505			_aFundamentals; the global marketing job; theoretical foundations; cultural foundations; foreign entry; country attractiveness; export expansion; licensing, strategic alliances, FDI; local marketing; local buyer behaviour; local marketing research; local marketing in mature and new growth markets; local marketing in emerging markets; global management; globalizing marketing; global products and services; global pricing; global distribution; global advertizing; global promotion and personal selling; organizing for global marketing; the future of global marketing.
520			_a This text focuses on the environment of politics, finance, legal and economic regions of marketing, with a three-way partition allowing instructors to construct alternative courses outlines on the topics of global marketing, international marketing and export marketing.
650			_aExport marketing.
942			_cBK
999			_c37599 _d37599