000			01609nam a2200217 a 4500
020			_a9788178089447
020			_a8178089440
082			_a658.84 _bSTR
100			_aStrauss, Judy ;
245			_aE-marketing.
250			_a3rd Edition.
260			_aNew Delhi: _bPearson Education , _c2003.
300			_axxi, 578 p.: _billustrations, portraits ;
500			_aIncluding Glossary & Index.
505			_aE-MARKETING IN CONTEXT.-- 1. The Big Picture.-- 2. Strategic E-Marketing.-- 3. The E-Marketing Plan.-- E-MARKETING ENVIRONMENT.-- 4. Leveraging Technology.-- 5. Ethical and Legal Issues.-- E-MARKETING STRATEGY.-- 6. Marketing Knowledge.-- 7. Customer Behavior.-- 8. Targeting Market Segments and Communities.-- 9. Differentiation and Positioning Strategies.-- E-MARKETING MANAGEMENT.-- 10. Product.-- 11. Price.-- 12. The Internet for Distribution.-- 13. E-Marketing Communication.-- 14. Customer Relationship Management.-- GLOBAL PERSPECTIVE.-- 15. E-Marketing in Emerging Economies.-- 16. Country Profiles From the Six Continents.
520			_aE-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
650			_aInternet marketing.
700			_aAnsary, Adel EI ;
700			_aFrost, Raymond.
942			_cREF
999			_c38317 _d38317