000 00363nam a2200157 a 4500
020 _a9788178080895
020 _a8178080893
082 _a659.1
_bJEF
100 _aJefkins, Frank
245 _aAdvertising
250 _a4th edition
260 _aNew Delhi:
_bPearson Education,
_c2000.
300 _axxi, 394 pages
500 _aIncludes index
942 _cBK
999 _c38508
_d38508