| 000 | 00475nam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a9789812431219 | ||
| 020 | _a9812431217 | ||
| 082 |
_a659.1 _bOGU |
||
| 100 | _aO’ Guinn, Thomas C. | ||
| 245 | _aAdvertising and Integrated Brand Promotion | ||
| 250 | _a3rd edition | ||
| 260 |
_aNew Delhi: _bVikas Publishing House _c2003 |
||
| 300 | _axxxix, 773 pages. | ||
| 500 | _aIncludes index | ||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 942 | _cBK | ||
| 999 |
_c38972 _d38972 |
||