000			01754nam a2200217 a 4500
020			_a9780131969025
020			_a0131969021
082			_a658.84 _bSTR
100			_aStrauss, Judy
245			_aE- Marketing
250			_a4th edition
260			_aNew Jersey: _bPearson Education, _c2006.
300			_axxiii, 456 pages : _billustrations ;
500			_aIncludes index
505			_aE-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context -- E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.
520			_aThis 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
650			_aInternet marketing.
700			_aEl-Ansry, Adel
700			_aFrost, Raymond
942			_cPR
999			_c39701 _d39701