| 000 | 00728nam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a9781847874993 | ||
| 020 | _a1847874991 | ||
| 082 |
_a658.8 _bBLY |
||
| 100 | _aBlythe, Jim | ||
| 245 | _aKey concepts in marketing | ||
| 260 |
_aLos Angeles, Calif. ; _aLondon : _bSAGE, _c2009. |
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| 300 |
_aix, 219 pages : _billustrations ; |
||
| 490 | _aSAGE key concepts. | ||
| 500 | _aIncludes index | ||
| 505 | _apt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion. | ||
| 520 | _aThe extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing | ||
| 650 | _a Marketing. | ||
| 942 | _cREF | ||
| 999 |
_c40231 _d40231 |
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