000 01291nam a2200193 a 4500
020 _a9781412947695
020 _a1412947693
082 _a658.4012
_bJEF
100 _aJeffs, Chris
245 _aStrategic management
260 _aLos Angeles :
_bSAGE,
_c2008.
300 _avi, 226 p. :
_b illustration ;
490 _aSAGE course companions.
500 _aIncludes index DOCUMENT EN COMMANDE OU EN TRAITEMENT.
505 _aPART ONEIntroduction to Your Course CompanionHow To Use the BookThinking Like a StrategistStrategic ThemesPART TWOWhat Is Strategy?Strategic Planning and Control in OrganizationsAnalysis of the Macro (Far) EnvironmentAnalysis of the IndustryAnalysis of the Customer Interface (Markets and Products)Competitive AdvantageResource AnalysisValue ChainOrganizational CultureGrowth and DevelopmentInternal and External Methods of DevelopmentInternationalisationChoosing Your StrategySuitability and Acceptability (SFA) of the StrategyImplementing Your StrategyStrategic Leadership Issues
520 _a Much more than a revision guide for undergraduates, this is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course
650 _aBusiness planning.
942 _cREF
999 _c40269
_d40269