000			01616cam a2200217 a 4500
020			_a9781422122907 (pbk.)
020			_a1422122905
082	0	0	_a658.11 _bHAR
245	0	0	_aStarting a business.
260			_aBoston, Mass. : _bLes50ns, _cc2008.
300			_ax, 98 p. ;
490	0		_aThe lessons learned series
505	0		_aMichael Dell: The early entrepreneurial years -- Sir Gerry Robinson : Be clear what the aim is -- Luke Johnson : Aim big, then deliver -- Pamela Marrone : Raising money is like a sales process -- Ray Anderson : Treat other people's money as if it were your own -- Robert Johnson : The birth of BET -- Andrew Sherman : How small businesses can compete for talent -- Mike Southon : Only hire people you like -- Sir Stelios Haji-Ioannou : Building brand awareness -- Brent Hoberman : Never take no for an answer -- Lord Bilimoria : Overcoming obstacles -- Ping Fu : Rising from the ashes after a crisis -- Robin Chase : Prove your concept before expanding -- Howard Lester : Do what you love.
520			_a"Concise and engaging, this volume in this new series offers 14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of of hard-earned experience."--Publisher's website.
650		0	_aNew business enterprises.
650		0	_aEntrepreneurship
650		0	_aBusinesspeople
650		0	_aBusinesspeople
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0727/2007037484.html
942			_cREF
999			_c40272 _d40272