000 | 01206nam a2200205 a 4500 | ||
---|---|---|---|
020 | _a9781599180373 | ||
082 |
_a658.8 _bSTE |
||
082 | _bSTE | ||
100 | _aStephenson, James | ||
245 | _aThe ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof | ||
250 | _a2nd ed. | ||
260 |
_a[Irvine, Calif.] : _bEntrepreneur Press, _c©2007. |
||
300 |
_axx, 562 pages : _billustrations ; |
||
500 | _aIncludes index | ||
505 | _aResearch, planning, and competition -- Employee -- Customer service -- Home office -- Advertising, direct marketing, and telemarketing -- Public relations -- Networking and referral -- Prospecting -- Presentation -- Closing -- Creative selling -- Retailing -- Service provider -- Web site and online -- Trade show and seminar. | ||
520 | _aIntroduces marketing, advertising, sales, and public relations techniques. This book offers strategies required to stay one step ahead in today's highly competitive global marketplace. It contains off - and online resources, blogs and websites. | ||
650 | _a Marketing -- Handbooks, manuals, etc. | ||
700 | _aThurman, courtney | ||
942 | _cREF | ||
999 |
_c40369 _d40369 |