000 01206nam a2200205 a 4500
020 _a9781599180373
082 _a658.8
_bSTE
082 _bSTE
100 _aStephenson, James
245 _aThe ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof
250 _a2nd ed.
260 _a[Irvine, Calif.] :
_bEntrepreneur Press,
_c©2007.
300 _axx, 562 pages :
_billustrations ;
500 _aIncludes index
505 _aResearch, planning, and competition -- Employee -- Customer service -- Home office -- Advertising, direct marketing, and telemarketing -- Public relations -- Networking and referral -- Prospecting -- Presentation -- Closing -- Creative selling -- Retailing -- Service provider -- Web site and online -- Trade show and seminar.
520 _aIntroduces marketing, advertising, sales, and public relations techniques. This book offers strategies required to stay one step ahead in today's highly competitive global marketplace. It contains off - and online resources, blogs and websites.
650 _a Marketing -- Handbooks, manuals, etc.
700 _aThurman, courtney
942 _cREF
999 _c40369
_d40369