000			02243nam a2200277 a 4500
020			_a8126501294
020			_a9788126501298
020			_a076455204X
020			_a9780764552045
082			_a650 _bALL
100			_aAllen, Kathleen :
245		4	_aThe complete MBA for dummies
260			_aNew Delhi : _bIDG Books Worldwide, _c©2000.
300			_axii, 407 p. : _billustrations ;
500			_aIncluded Index
505			_aThe new, improved world of business. If your business hasn't changed lately, it probably should! -- Information technology: the new competitive advantage -- Global business: fun and profit in Kathmandu -- Look into your crystal ball and do some strategic planning -- Managing a business in the new world. Managing is hard; leading is even harder -- Carrots and sticks: the ins and outs of motivating employees -- Hiring and firing: how to get good employees and keep them -- One for all and all for one: building teams that really work -- Money: what you don't know will hurt you. All you ever wanted to know about accounting -- Working your way through financial statements -- Deciphering the mysteries of financial planning and analysis -- It takes money to make money -- Understanding stocks and bonds -- Marketing in the new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important stuff. Manufacturing and distribution: technology makes the difference -- The ins and outs of risk management -- In business, everything is a negotiation -- Some basic entrepreneurial economics -- The part of tens. Ten biggest mistakes managers make -- Ten creative ways to market your products and services -- Ten best free business resources -- Ten steps to improve your cash flow--now!
650			_aIndustrial management.
650			_aInformation technology -- Management.
650			_aBusiness education.
650			_aMaster of business administration degree.
650			_aGestion industrielle.
650			_aTechnologie de l'information.
650			_aFormation a la gestion.
700			_aEconomy, Peter :
942			_cREF
999			_c40805 _d40805