000			02111nam a22002297i 4500
999			_c44567 _d44567
020			_a9780691158648
020			_a0691158649
082			_a300.72 _bSAL
100	1		_aSalganik, Matthew J.,
245	1	0	_aBit by bit : social research in the digital age
260			_aPrinceton, New Jersey : _bPrinceton University Press., _c©2018 [2018]
300			_axix, 423 pages : _billustrations ;
500			_aIncludes index
505	0		_aObserving behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.
520	8		_aAn innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
650		0	_aSocial sciences
650		0	_aSociology
650		0	_aInformation technology.
650		0	_aSocial media.
650		0	_aEthics.
942			_cBK