000			00675nam a22001937a 4500
020			_a9781936572502
020			_a9781936572519
082			_a658.802 _bCHE
100			_aChernev, Alexander
245			_aStrategic marketing management
250			_aNinth edition
260			_a[Chicago, Illinois] : _bCerebellum Press, _c2018.
300			_aviii, 287 pages
505			_aPart One: The big picture -- Part Two: Marketing strategy -- Part Three: Marketing tactics -- Part Four: Managing growth -- Part Five: Strategic marketing workbooks.
650			_aMarketing -- Management.
650			_aBusiness and Management.
700			_aKotler, Philip
942			_cREF
999			_c44930 _d44930