000			01898nam a22002178i 4500
020			_a9781119576266 (hardcover)
020			_a1119576261
082	0	0	_a658.872 _bBEU
100	1		_aBeute, Ethan,
245	1	0	_aRehumanize your business : how personal videos accelerate sales and improve customer experience; _cby Ethan Beute, Stephen Pacinelli.
260			_aHoboken, New Jersey : _b John Wiley & Sons, Inc., _c2019
300			_a xxi, 201 pages ; _e24 cm
500			_aIncludes index.
505			_a Part 1. Why it's time to rehumanize your business. ch. 1. The new way to communicate, connect, and convert ch. 2. Email: the indispensable, broken tool ch. 3. Video: the personal, rehumanizing tool ch. 4. Six signs this new approach is for you and your business Part 2. When to rehumanize with video. ch. 5. Nine stories of sales acceleration and better customer experience ch. 6. Ten times to use video instead of plain, typed-out text Part 3. How to record and send videos. ch. 7. Sending video in emails, text messages, and social messages ch. 8. Why you're not sending video and how to get comfortable on camera ch. 9. The salesperson's guide to video cameras Part 4. Improving video results. ch. 10. How to get more opens, plays, and replies ch. 11. So, you sent a video...Now what? ch. 12. Where rehumanization is now and where it's headed
520			_aThis book explains how to improve relationships and results with customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos, and when to replace plain, typed-out communication with webcam and smartphone recordings
650		0	_aInternet marketing.
650		0	_aInternet videos.
650		0	_aCustomer relations.
700	1		_aPacinelli, Stephen,
942			_cREF
999			_c45210 _d45210