000			01537nam a22001937a 4500
020			_a9780733975776
020			_a0733975771
082			_a658.8 _bMAR
100			_aPhilip Kotler...[et al.]
245			_aMarketing
250			_a7th edition
260			_aFrenchs Forest, N.S.W : _bPearson Education Australia, _c[2006]
300			_axxxi, 904 pages : _bcolor illustrations ; 28 cm
505			_aPart One. Understanding the marketing process and strategic planning 1. Marketing: creating value 2. Customer retention and business profits 3. Strategic planning and marketing 4. Marketing plans Part Two. Market analysis, targeting and positioning. 5. The global marketing environment 6. Information management and marketing research 7. Consumer behaviour 8. Business-to-business behaviour 9. Market analysis and applications 10. Market segmentation, targeting and positioning Part Three. Working with the extended marketing mix. 11. Products: goods, services and experiences 12. New products 13. Pricing considerations and approaches 14. Marketing channels and logistic networks 15. Retailing and wholesaling 16. Advertising and public relations 17. Managing sales promotion and selling 18. Direct and online marketing 19. Sustainable competitive advantage Part Four. Extending the marketing management. 20. Tapping into markets across the globe 21. Responsible marketing
520			_aMarketing: plus one key student access kit online
650			_a Marketing
650			_aMarketing Textbooks
942			_cBK
999			_c45260 _d45260