000 00925nam a22001937a 4500
005 20241227110346.0
020 _a9788120347502
020 _a9789390464555
082 _a338.04
_bNAN
100 _aNandan, H.
_eaut
245 _a Fundamentals of entrepreneurship
250 _aThird edition
260 _aDelhi :
_bPrentice-Hall, India,
_c2023
300 _axi, 267 p.
500 _aIncludes index
520 _aThe new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing
650 _a Entrepreneurship
942 _cBK
999 _c45314
_d45314