000			01664nam a22001817a 4500
005			20241227110641.0
020			_a9788120341562
020			_a9789354435133
082			_a338.04 _bRAI
100			_aRaichaudhuri, Anjan _eaut
245			_aManaging new ventures : concepts and cases in entrepreneurship
260			_aNew Delhi : _bPHI Learning Private Limited, _c2024
300			_axii, 228 p.
505			_aPreface Part A Chapter 1 Understanding Entrepreneurship Chapter 2 Identifying and Evaluating Opportunities Chapter 3 The Business Plan Chapter 4 Starting Up—Legal Issues Chapter 5 Starting Up—Financial Issues Chapter 6 Starting Up—The Human Angle Chapter 7 Venture Survival and Growth Chapter 8 Harvesting Part B Cases Case 1 Dutt’s Foundry—Part-I Case 2 Pantaloons & The Value Segment Case 3 Emmbee Forest Products Case 4 The Lemon Tree Story Case 5 Indian Alumina Case 6 The Kati Roll Company Case 7 Dutt’s Foundry Part-II References • Index
520			_aThis book not only introduces the fundamental concepts of entrepreneurship but also presents the critical issues that an entrepreneur needs to be familiar with for launching, nurturing, managing and harvesting new ventures. The book explains sequentially the life-cycle of a venture, and discusses topics such as opportunity identification, planning, start-up issues, managing growth and harvesting. Case studies are presented featuring real-life dilemmas faced by Indian entrepreneurs in the manufacturing and the service industries, to make the readers familiar with the eco-system confronting Indian entrepreneurs
650			_aEntrepreneurship
942			_cBK
999			_c45315 _d45315