Basic Marketing: A Managerial Approach
McCarthy, E. Jerome
Basic Marketing: A Managerial Approach - 10th Edition - Toppan Company, Tokyo: 1990 - xviii, 734 pages : color illustrations ; 1 computer disc (5 1/4 in.). - Irvin series in marketing. .
Includes index
9780256068658 0256068658
658.8 / MAC
Basic Marketing: A Managerial Approach - 10th Edition - Toppan Company, Tokyo: 1990 - xviii, 734 pages : color illustrations ; 1 computer disc (5 1/4 in.). - Irvin series in marketing. .
Includes index
9780256068658 0256068658
658.8 / MAC