Basic Marketing: A Managerial Approach (Record no. 19803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256068658 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256068658 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing: A Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tokyo: |
| Place of publication | Toppan Company, |
| Year of publication | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 734 pages : |
| Other physical details | color illustrations ; |
| Accompanying material | 1 computer disc (5 1/4 in.). |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irvin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 23/06/1993 | Purchased | 1050.00 | 658.8 MAC | 001142 | Lending Books |