Systematic corporate planning.

Argenti, John :

Systematic corporate planning. - London : Van Nostrand Reinhold (UK), 1974 (1986). - 316 p.:

Includes Bibliography & Index.

Part One. Corporate planning and management. The need for a systematic approach. Corporate objectives. The strategic structure. Expected performance and gap analysis. Collection of data for strategic decisions. Evaluating alternative strategies. Monitoring confidence. Organizing for corporate planning. Case studies. Part Two. Target setting. Techniques of forecasting. The gamut of strategies. Techniques of evaluation. Other planning techniques. Education and training.

9780442307417 0442307411


Planning.
Industrial management.

658.4012 / ARG

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