Systematic corporate planning.
Material type: TextPublication details: London : Van Nostrand Reinhold (UK), 1974 (1986)Description: 316 pISBN: 9780442307417 ; 0442307411Subject(s): Planning | Industrial managementDDC classification: 658.4012Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.4012 ARG (Browse shelf(Opens below)) | Available | 003543 |
Includes Bibliography & Index.
Part One. Corporate planning and management. The need for a systematic approach. Corporate objectives. The strategic structure. Expected performance and gap analysis. Collection of data for strategic decisions. Evaluating alternative strategies. Monitoring confidence. Organizing for corporate planning. Case studies. Part Two. Target setting. Techniques of forecasting. The gamut of strategies. Techniques of evaluation. Other planning techniques. Education and training.
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