Strategic Marketing Management: Planning, Implementation & Control
Wilson, Richard M.S.
Strategic Marketing Management: Planning, Implementation & Control - Oxford: Butterworth-Heinemann , 1994. - xx, 644 pages.
Includes index
9780750617802 0750617802
658.802 / WIL
Strategic Marketing Management: Planning, Implementation & Control - Oxford: Butterworth-Heinemann , 1994. - xx, 644 pages.
Includes index
9780750617802 0750617802
658.802 / WIL