Strategic Marketing Management: Planning, Implementation & Control

By: Wilson, Richard M.SContributor(s): Gilligan, Colin | Pearson, David JMaterial type: TextTextPublication details: Oxford: Butterworth-Heinemann , 1994Description: xx, 644 pagesISBN: 9780750617802; 0750617802DDC classification: 658.802
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Reference 658.802 WIL (Browse shelf(Opens below)) Available 003606
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Includes index

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