International marketing strategy 1999-2000

Fifield, Paul ;

International marketing strategy 1999-2000 - Oxford : New Delhi : Butterworth-Heinemann, Viva Books, 1999, 2000. - xxx, 252 p. : illustrations, maps ;

Includes Glossary & Index.
Published on behalf of the Chartered Institute of Marketing.

1. The importance of international marketing.--
2. Customers.--
3. The search for information.--
4. Planning for international marketing.--
5. Globalization.--
6. Managing international marketing.--
7. Managing the international mix.--
8. Operational and inplementation issues.--
9. Evaluation and control methods.--
10. The mini-case study.

This workbook is designed for students studying for the International Marketing Strategy module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.

9788176491334 8176491330 9780750643603 0750643609


Export marketing.
Strategic planning.
Internationale's Marketing.

658.848 / FIF

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