International marketing strategy 1999-2000
Material type:
TextPublication details: Oxford : New Delhi : Butterworth-Heinemann, Viva Books, 1999, 2000Description: xxx, 252 p. : illustrations, mapsISBN: 9788176491334 ; 8176491330; 9780750643603; 0750643609 Subject(s): Export marketing | Strategic planning | Internationale's MarketingDDC classification: 658.848 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books
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Main Library Reference | Reference | 658.848 FIF (Browse shelf(Opens below)) | Available | 007871 | ||
Lending Books
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Main Library Stacks | Reference | 658.848 FIF (Browse shelf(Opens below)) | Available | 007872 | ||
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Reference Books
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Main Library Reference | Reference | 658.848 FIF (Browse shelf(Opens below)) | Available | 005442 |
Includes Glossary & Index.
Published on behalf of the Chartered Institute of Marketing.
1. The importance of international marketing.--
2. Customers.--
3. The search for information.--
4. Planning for international marketing.--
5. Globalization.--
6. Managing international marketing.--
7. Managing the international mix.--
8. Operational and inplementation issues.--
9. Evaluation and control methods.--
10. The mini-case study.
This workbook is designed for students studying for the International Marketing Strategy module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
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