Marketing, principles & perspectives
Bearden,William O.
Marketing, principles & perspectives - 3rd ed. - Boston, Mass. : McGraw-Hill, ©2001. - xxxvii, 596 pages : illustrations (some color) ; - McGraw-Hill/Irwin series in marketing. .
Includes index
9780071180252 0071180257
Marketing.
658.8 / BEA
Marketing, principles & perspectives - 3rd ed. - Boston, Mass. : McGraw-Hill, ©2001. - xxxvii, 596 pages : illustrations (some color) ; - McGraw-Hill/Irwin series in marketing. .
Includes index
9780071180252 0071180257
Marketing.
658.8 / BEA